Introducing l'Esprit Libre – the essence of true vacation freedom. With our new campaign, Club Med invites you to embrace those precious moments when you leave the stress of daily life behind and immerse yourself fully in the present.
Splash around in our water parks, play together, laugh, explore riches of the culture that surround you. No matter what you choose to do together, or if your kids will join us in our Children’s Clubs, we’ve created experiences and programs designed to create an unforgettable family vacation.
With more than 20 mountain resorts around the world, Club Med’s all-inclusive ski resorts offer hassle-free way to enjoy your favorite snow sports. Situated in the world’s best ski stations, guests of all ages can enjoy ski-in and ski-out access to the slopes with the utmost convenience at Club Med’s Alpine and Canadian properties.
A Club Med vacation also means 60 different sports to choose from! Make the most of your all-inclusive stay while taking advantage of our top notch facilities and professional sports instructors.
Club Med is launching an iconic brand campaign with a powerful tagline: That's l'Esprit Libre.
l'Esprit Libre represents those moments when we finally feel like we’re on vacation, disconnected from the worries and the stress of everyday life to fully embrace the present moment.
If you have nothing to do and all day to do it..
If you’re so laid-back, you can’t remember when you last wore shoes…
If the only meeting you have is with your family…
If your family vacation actually feels like a vacation…
That’s l’Esprit Libre
The campaign was developed by the award-wining agency, 180 Amsterdam, in collaboration with the director Jules Renault and the photographer Ronan Gallagher. Together, they pay a heartfelt tribute to Club Med's origins and French heritage, emerging in 1950 with one single focus in mind – delivering a sense of disconnection and happiness combined with a modernized, creative twist. That’s l'Esprit Libre represents the gift of well-deserved peace of mind and a chance to embrace a new way of bringing your vacation to life with simple moments of relaxation, freedom to be yourself and pure elegance.