Introducing l'Esprit Libre

Club Med is launching an iconic brand campaign with a powerful tagline: That's l'Esprit Libre.
l'Esprit Libre represents those moments when we finally feel like we’re on vacation, disconnected from the worries and the stress of everyday life to fully embrace the present moment.

If you have nothing to do and all day to do it..
If you’re so laid-back, you can’t remember when you last wore shoes…
If the only meeting you have is with your family…
If your family vacation actually feels like a vacation…

That’s l’Esprit Libre

Behind the scenes

The campaign was developed by the award-wining agency, 180 Amsterdam, in collaboration with the director Jules Renault and the photographer Ronan Gallagher. Together, they pay a heartfelt tribute to Club Med's origins and French heritage, emerging in 1950 with one single focus in mind – delivering a sense of disconnection and happiness combined with a modernized, creative twist. That’s l'Esprit Libre represents the gift of well-deserved peace of mind and a chance to embrace a new way of bringing your vacation to life with simple moments of relaxation, freedom to be yourself and pure elegance.

Continue to discover Club Med