Say hello to our new, friendlier, cooler, and more elevated Brand Identity! 

An iconic message that is the perfect embodiment of utter disconnection and enjoying a carefree lifestyle. When every detail of your vacation is taken care of, all you need to do is create simple moments of pure happiness.

When you’re so laid-back
you can’t remember when you last wore shoes,
or even what day of the week it is…

When you’re so completely care-free
the biggest decision is: tennis or trapeze?
If the only thing on your agenda is one more dance
or all you’ve done all week is: eat, sleep, ski, repeat...

That's L'Esprit Libre

3 creative approaches that guide this new brand identity


A "less is more" transverse approach 

Our updated Logos fit the brand’s core essence of simplicity and authenticity.


A strong and unique style, that sets us apart

Our new Art Direction to storytell and showcase the Club Med’s singularity and our Resort icons form a playful, hand-drawn and premium collection of emblems.


Premiumness to increase both brand and product desirability

Our new color palette of earthy tones reflects our desire to harmonize with nature, while the refreshed visual codes in our Exclusive Collection range showcase our commitment to delivering a luxury experience.

A more assertive, playful and bolder Trident, our emblematic brand’ signature

Continue to discover Club Med